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Insights On Potential For Healthcare Marketers On LinkedIn

Healthcare Marketers On LinkedIn

There are some new insights on potential for healthcare marketers on LinkedIn.

In the words of LinkedIn –

“There are a growing number of healthcare professionals on LinkedIn. At nearly 8 million in the United States alone, these healthcare professionals  have acquired 38,000 skills, work for 424,000 companies, and belong to 341,000 groups on LinkedIn.”

For healthcare in particular, LinkedIn also says that activity around healthcare has increased over the past year, boosting its value as a connective platform.

“Today’s healthcare professionals are digital natives who expect and welcome digital interactions with brands. What’s more, 25% of these professionals find out about new brands via social media.”

LinkedIn further notes that the rise of telehealth appointments, and remote consultations, has increased the need for healthcare professionals to use digital platforms as a means to promote their services, which adds another angle to pitching this audience in the app.

In order to do this, LinkedIn offers several topic categories within its ad targeting tools to reach healthcare professionals:

Complete report on Insights On Potential For Healthcare Marketers On LinkedIn can be accessed here.

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