Instagram is trying to encourage more engagement in the app, this time, by adding comments to Stories.
As you can see in this example sequence below, shared by Taylor Loren, some IG users are now being notified of a new Stories commenting option.
As per the notification:
According to Instagram chief Adam Mosseri, IG users now post a lot more to stories, and send a lot more DMs, than they post to the main feed.
Which limits interaction, but Instagram’s been trying to counter this through tools like Notes, which enable users to leave conversation prompts at the top of the inbox tab.
Creators can also switch off Stories commenting if they choose, so they won’t have these comments displayed on their content. So there is a way to maintain the presentation integrity of your creations, but allowing Stories comments could be a good way to boost your reach, by generating more engagement with your content.
On papers, it’s an interesting update. Let’s see what is does to the engagement on the app.
Instagram Stories Comments are now live globally.
How did you find this article, please leave your comments below. Your comments inspire us to curate better content day-by-day. Also, if you want to learn more about Digital Marketing and the services, that we offer, please do visit our website, made with a lot of love and research in the realm of Digital Marketing.
If you like our content, please follow us on Instagram.
Lights.Camera.Social is a full fledged Digital Creative Agency offering the following services –
- Social Media Marketing
- Search Engine Optimisation
- Email Marketing
- SMS Marketing
- Website design and development
- Branding
- Pay Per Click Advertising
- Digital Strategy
- Content curation & Marketing
For more details, please email us at hi@lightscamerasocial.com