After testing it secretly on selective accounts, Instagram ads with promo codes have finally launched.
As you can see in the example below, now, Instagram advertisers can entice potential shoppers with promo codes listed in the caption, which can then be applied in the checkout process.
Instagram Ads With Promo Codes will provide another way for advertisers to boost their Sales via the app.
In the words of Meta –
“Advertisers who used this feature had a 9.1% median reduction in cost per purchase in their campaigns and a 10.1% median increase in conversions.”
Meta says that the addition of in-stream codes, linked direct to purchases, has been an effective lure for many prospective shoppers.
Interesting update indeed!
How did you find this article, please leave your comments below. Your comments inspire us to curate better content day-by-day. Also, if you want to learn more about Digital Marketing and the services, that we offer, please do visit our website, made with a lot of love and research in the realm of Digital Marketing.
If you like our content, please follow us on Instagram.
Lights.Camera.Social is a full fledged Digital Creative Agency offering the following services –
- Social Media Marketing
- Search Engine Optimisation
- Email Marketing
- SMS Marketing
- Website design and development
- Branding
- Pay Per Click Advertising
- Digital Strategy
- Content curation & Marketing
For more details, please email us at hi@lightscamerasocial.com