Something which should have said long back, Instagram Chief, Adam Mosseri has finally said that Instagram Followers are not a good indicator of the account value.
& that’s absolutely point on! Instagram followers matter much less than engagement on your posts.
Former Twitter chief Jack Dorsey, for example, noted back in 2018 that by emphasizing follower counts, that then drives individuals to post more polarizing content, as that then boosts their exposure potential, and helps them gain more followers. And the apps themselves are inadvertently incentivizing this.
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