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Instagram Is Experimenting With AI

Instagram Is Experimenting With AI

To provide better AI experiences in the future, Instagram is experimenting with AI.

In the words of Instagram –

“In the last year, we’ve seen some really incredible breakthroughs on generative AI and that gives us the opportunity to now go take that technology, push it forward, and build it into every single one of our products.”

Here’s how Instagram is experimenting with AI –

Generative AI sticker creation

Spotted in testing back in May, Instagram’s working on a new generative AI sticker tool for your Instagram posts and Stories, which would enable you to create custom graphics based on text prompts.

Visual editing tools

Instagram’s also looking to implement generative AI tools that would enable you to remove or replace elements of your uploads within the creation process.

AI chatbot

Much like Snapchat’s My AI chatbot tool, Instagram’s also experimenting with a new conversational UI, built into your DMs.

Labels on AI-generated content

In addition to creation tools, Instagram’s also looking to add more transparency around generative AI content, with new labels that would explain when an image has been created by AI. As you can see in the example below, if a visual has been created with Meta’s own generative AI tools, it will be marked as such, while Meta will also be calling on creators to add a ‘created by AI’ marker on posts that they upload from other tools.

There is no formal information from Instagram yet, as to when these elements would be coming.

Instagram Is Experimenting With AI Instagram Is Experimenting With AI Instagram Is Experimenting With AI

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