Instagram is testing a new option to drive engagement via Lockable Posts.
Lockable Posts can only be unlocked with a code.
In the example below, from the Instagram Design profile, Instagram’s testing out a new locked post format which prompts viewers to “Enter secret code” to view the content.
That could be a new way to drive engagement within specific segments of your audience, like superfans who’ve obtained a code through whatever means you choose.
& here’s how the desktop version looks –
It’s similar to the “Reveal” sticker that IG added for Stories last year, which hides your Stories behind a blurred effect that can only be lifted by sending the creator a DM.
The locked posts update is currently under testing with no definite plans of being rolled out.
Lockable Posts Lockable Posts Lockable Posts
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