Ads are annoying, but they are important too. Instagram is now testing new promoted prompts that are displayed within your friends’ Stories, driving viewers towards promoted apps.
As you can see in this example, posted by 404 Media (the red arrow has been added for clarity), the new pop-up ads appear overlaid on Stories from your friends, with a small CTA button to guide users through.
As reported by 404 Media –
Another example, posted by social media expert Matt Navarra, shows the promos displayed above the Stories frame.
And it’s not the only invasive ad format that Instagram’s working on, with the platform also trying out unskippable ads in the main feed, which stop you from scrolling till the video ad has played.
Instagram New Ad Format on Stories is currently under testing phase.
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