As Instagram is planning to introduce more private engagement options, it is resting the new BLEND feed.
As you can see in this example below, shared by app researcher Alessandro Paluzzi, your combined “Blend” stream, with a friend/connection, will showcase:
Back in 2022, Instagram chief Adam Mosseri noted:
“Friends now post a lot more to stories, and send a lot more DMs, than they post to Feed.”
Just like BLEND feed, Instagram is working on a lot of private engagement options like –
- Inbox Notes, a conversation-prompting option which highlights chat prompts from your connections at the top of your DM inbox
- Channels, providing a one-to-many messaging option, aimed at celebrities and creators looking for a DM-aligned way to stay in touch with fans
- Collections, which enables users to collaborate and interact around selected posts shared in a group feed
- Instagram’s also added a new option to share feed posts with Close Friends only
The option could make this a more engaging, in-app element, where actual content discovery is also a group experience, and that could actually be a valuable addition.
We have no further information on when the BLEND feed would be available to all users.
BLEND Feed BLEND Feed BLEND Feed
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