Instagram Notes Messaging Feature

Instagram Notes Messaging Feature

Instagram Notes messaging feature is now expanded to Reels and Feed Posts, with users now able to leave Notes on both Reels and feed posts in the app.

As you can see in this example below, with Reels, followers are now able to add a note from the messaging menu, providing another way to interact with friends.

In the words of IG –

Though Instagram is also taking the opportunity to raise awareness of Notes, with new notifications about people’s first Note. As you can see in this example below, shared by creator economy expert Lia Haberman, IG is also alerting users when their connections leave their first Note, essentially acting as a promotional tool for the new feature.

Instagram Notes on Reels and feed posts will provide more ways for people to:

  • React to posts in real time: Leaving Notes on Feed and Reels posts makes it easier to stay up to date with the content that your friends are enjoying, and seeing their reactions to their favorite posts as you scroll.
  • Share hot takes: As Notes on Feed and Reels are only visible for three days, you can share your hottest takes and unfiltered opinions on timely content, like celebrity hard launches, restaurant recommendations in your city, and your reacts to the newest viral meme.
  • Hype up your friends: Leave Notes on your bestie’s selfie, freak out over the latest Taylor Swift surprise song, or share your excitement for the latest collab from your favorite brand.

Another good way to attract comments and increase engagement in the app.


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