Instagram recently shared Instagram Reels posting tips at an NYC Creator Event.
Presented by IG at that event was this slide, which summarizes most of the topline notes.
As you can see above, less than a year ago, Instagram noted that 90 second+ Reels should be avoided, because, according to IG at the time, it had found that users were less interested in longer Reels, and it therefore didn’t recommend them as widely.
In the words of Instagram chief, Adam Mosseri –
And today, at its latest creator even in NYC, IG shared the following notes:
So basically, Instagram now wants you to post longer Instagram Reels.
Instagram Reels Instagram Reels Instagram Reels
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