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Instagram Story Length Increased to 60 sec

Instagram Story Length

In its latest and much awaited update, increased Instagram Story Length to 60 seconds, and here’s the great part – Instagram stories can be up-to 60 seconds long without any 15 seconds cuts!

We are always working on ways to improve the Stories experience. Now, you’ll be able to play and create Stories continuously for up to 60 seconds, instead of being automatically cut into 15-second clips.”

Instagram Story Length

As you can see in the screenshot above, when you update your IG app, you’ll get a notification letting you know that your videos in Stories will no longer be cut up, making it a more seamless viewing experience.

Last October, Instagram retired its IGTV brand, as it combined IGTV and feed videos into one format, while in July, Instagram announced that all uploaded video under 15 minutes in length would be posted as Reels, further aligning its various video formats.

The merging of its video options is aimed at simplifying the app, while it will also, ideally, help Instagram maximize user engagement, by making all of its video content, in all formats, available in more places where users are interacting.

In the words of Instagram chief Adam Mosseri –

“We’re looking about how we can – not just with IGTV, but across all of Instagram – simplify and consolidate ideas, because last year we placed a lot of new bets. I think this year we have to go back to our focus on simplicity and craft.”

Instagram Story Length update is now live globally.

Instagram Story Length Instagram Story Length Instagram Story Length

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