The demand for video content is uprising, hence, Instagram testing 3 and 10 mins Reels.
As you can see in this example images below, posted by app researcher Alessandro Palazzi, Instagram may soon let users upload much longer videos as Reels, mirroring TikTok’s longer video uploads which it rolled out last year.
Short video was the thing when video first became available online, before clips gradually got longer, eventually stemming into live-streaming and TV-like content. Then people got sick of that, and short-form video became the thing, with the rise of Vine, Stories, and eventually TikTok as well.
Now, long-form, or mid-length clips are steadily coming back, though it remains to be seen whether users actually want to view longer video clips, or if the platforms want to offer longer video options to maximize their own monetization and creator retention potential.
Instagram Testing 3 and 10 Mins Reels as confirmed by TechCrunch.
Instagram testing 3 and 10 mins Reels. Instagram testing 3 and 10 mins Reels. Instagram testing 3 and 10 mins Reels. Instagram testing 3 and 10 mins Reels. Instagram testing 3 and 10 mins Reels.
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