Following it;s rival TikTok’s footsteps, Instagram is testing NEARBY for stories.
As you can see in this image below, shared by app researcher Alessandro Paluzzi, Instagram’s currently experimenting with a new “Nearby” feed for Stories, which would highlight public content from users and businesses in your vicinity.
TikTok’s been experimenting with similar as well, with some users seeing an alternate “Nearby” feed in the main UI of the app.
The advantage of this feed is that it provides a new surface for promotion, with local brands able to reach users based on geography, while in China, it’s also enabled Douyin to branch into new ad offerings, like services and food delivery, via the app.
It could be an interesting addition, though IG will likely need to reiterate to users that they’ll need to update their privacy settings in order to avoid their content being shown to their neighbours.
No official release date has been provided by Instagram on Nearby for Stories.
Instagram Is Testing NEARBY For Stories Instagram Is Testing NEARBY For Stories Instagram Is Testing NEARBY For Stories Instagram Is Testing NEARBY For Stories Instagram Is Testing NEARBY For Stories
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