To further increase the usage of Notes, Instagram is testing location tab in notes.
As you can see in these example screens below, users in the test pool can add a location marker to their note, which will then link through to the IG location page for that place.
In the words of Instagram Chief, Adam Mosseri –
“People are using notes to share thoughts, moods, and even places. We want to make it easier to connect over where you’re hanging out, get new inspiration for spots to visit and more. I’m psyched for this because sharing where I am has been one of my favorite things to do with notes.”
Notes, which Instagram first launched in December last year, provides a simple way for users to spark conversations in the app, by adding 60-character notes that can then be seen by all of their connections at the top of their inbox.
And while Notes may seem like a lesser element of overall app engagement, as noted, where it has helped Instagram is in re-establishing connection with younger audiences, something that it had been losing out on due to the rise of TikTok.
Location Tab In Notes testing is live for selected users.
Location Tab In Notes Location Tab In Notes Location Tab In Notes
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