Lights.Camera.Social Social media marketing

Instagram Trends 2023 Report

Instagram Trends 2023

Instagram recently published the ‘Instagram Trends 2023’ report.

In the words of Instagram –

“Our findings, included in this report, began with a simple question about summing up 2023 in one word. Our top responses: Healing, Energized, and Main Character Energy.”

The 22-page report, highlights five key trend areas in the main section:

  • Recycle, Reuse, Reconstruct 
  • Taking Action 
  • Climate and Expressive Beauty 
  • Alt Takes On The Metaverse 
  • The Financial Renaissance

Some of the key data points shared, from a marketing perspective, include:

  • In 2023, more members of Gen Z will use their dollars to support causes and communities
  • Over half of Gen Z social media users plan to get fashion or beauty inspiration from digital avatars or influencers in 2023
  • 2 out of 3 Gen Z shoppers plan to buy skincare or beauty products that protect against extreme weather and sun
  • More than half of Gen Z respondents said they plan to DIY their clothes in 2023
Instagram Trends 2023

Instagram’s been working to provide more options on this front, and it’s interesting to see such a high proportion of respondents looking to make money from their social media posts. Makes me wonder about the specific audience used for the survey – but based on this, a lot more people will be looking for revenue opportunities in social apps in 2023.

Instagram Trends 2023

You can download the complete Instagram Trends 2023 report here.

How did you find this article, please leave your comments below. Your comments inspire us to curate better content day-by-day. Also, if you want to learn more about Digital Marketing and the services, that we offer, please do visit our website, made with a lot of love and research in the realm of Digital Marketing.

If you like our content, please follow us on Instagram.

Lights.Camera.Social is a full fledged Digital Creative Agency offering the following services – 

  • Social Media Marketing
  • Search Engine Optimisation
  • Email Marketing
  • SMS Marketing
  • Website design and development
  • Branding 
  • Pay Per Click Advertising
  • Digital Strategy
  • Content curation & Marketing

For more details, please email us at hi@lightscamerasocial.com

LinkedIn