Instagram recently published the ‘Instagram Trends 2023’ report.
In the words of Instagram –
“Our findings, included in this report, began with a simple question about summing up 2023 in one word. Our top responses: Healing, Energized, and Main Character Energy.”
The 22-page report, highlights five key trend areas in the main section:
- Recycle, Reuse, Reconstruct
- Taking Action
- Climate and Expressive Beauty
- Alt Takes On The Metaverse
- The Financial Renaissance
Some of the key data points shared, from a marketing perspective, include:
- In 2023, more members of Gen Z will use their dollars to support causes and communities
- Over half of Gen Z social media users plan to get fashion or beauty inspiration from digital avatars or influencers in 2023
- 2 out of 3 Gen Z shoppers plan to buy skincare or beauty products that protect against extreme weather and sun
- More than half of Gen Z respondents said they plan to DIY their clothes in 2023
Instagram’s been working to provide more options on this front, and it’s interesting to see such a high proportion of respondents looking to make money from their social media posts. Makes me wonder about the specific audience used for the survey – but based on this, a lot more people will be looking for revenue opportunities in social apps in 2023.
You can download the complete Instagram Trends 2023 report here.
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