Instagram usage is on all time high in India!
That’s according to the latest data from Sensor Tower, which has published its Q4 2021 app performance tracking report, which shows that Instagram had its best quarter for downloads since 2014, with app installs rising 10% over Q3.
As you can see here, TikTok, which has led the download charts for the past two years running, was still in high demand, but Instagram saw a big boost on Android, which was largely led by Indian users.
As per this chart, 39% of Instagram’s downloads in Q4 came from India, where Meta has been pushing Instagram as the best alternative for TikTok, which, at one stage, had more than 200 million Indian users, before it was banned by the Indian Government due a border dispute with China.
India’s digital transition is still in a relatively early phase, and if Meta can get in now, it stands to glean significant benefit from that presence, and Instagram now looks to be providing a key connector to its various offerings, including business discovery, eCommerce, and more.
Clearly, TikTok has a strong hold on user attention, but don’t let that fool you into writing off IG just yet, which could still reclaim the overall top spot for young audiences moving forward.
Instagram usage full report can be downloaded here.
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