Instagram yesterday announced that Instagram Video Remix option would be available to all creators for all forms of videos, not just reels.
What is Instagram Video Remix option for Reels?
Instagram video remix is something like TikTok’s version of Duets, which lets users record their reels video alongside a video from another user, as a means of interacting, reacting, collaborating or highlighting other content on the Instagram Reels platform.
As you can see in the screen shot above, when you’re viewing any video on Instagram, you’ll be able to tap on the ‘Remix this video’ option to create your own take on it, facilitating more participatory consumption of video content in the app.
In the words of Instagram –
“Remix gives you ways to respond to and reinvent the creative videos shared on Instagram every day, collaborate with others and get discovered by new audiences. We’re excited about how our community has embraced Remix on Reels and we hope this new feature gives people new ways to collaborate, showcase their creativity and find inspiration in the vibrant diversity of videos shared to Instagram every day.”
Unrelated to the remix changes, Instagram also announced it would now allow users to highlight the topic, date and time of a scheduled Live on their profiles. This will give users an easier way to view and sign up for Lives and creators won’t necessarily have to create a feed post to promote the event.
Though the feature’s expansion could certainly inspire more remixing, resulting in more content for Instagram Reels, it’s not clear that all Instagram creators will be open to the idea of having their video content repurposed in this way. Those who don’t want to participate will need to opt out of having their videos remixed from their account settings, Instagram says.
This is available under the “Reels and Remix Controls” setting, which now allows you to toggle on or off remixes for both reels and feed videos. All users are being defaulted to “on” for the new feature.
Instagram Reels video has been rolled out to all users and would be available to everyone globally.
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