In an effort to retain youngsters on their app, Instagram Videos will be a big thing in 2022.
Instagram hasn’t confirmed this in any official capacity, but that’s increasingly where the app is headed, with its most recent experiment with longer videos in Stories essentially bringing all of its video formats into line, which will facilitate the next stage of its content merger.
Why is Meta focussing on Instagram videos?
TikTok, Instagram’s rival app as been doing rounds lately! With TikTok users to surpass 1.5 billion by 2022, Meta is definitely looking for way to make it’s youth oriented app more appealing and more engaging.
In the words of instagram chief, Adam Mosseri –
“We’re looking about how we can – not just with IGTV, but across all of Instagram – simplify and consolidate ideas, because last year we placed a lot of new bets. I think this year we have to go back to our focus on simplicity and craft.”
“We’re also going to be experimenting with how do we embrace video more broadly – full-screen, immersive, entertaining, mobile-first video.”
Instagram announced the merger of its Instagram videos feed posts into a single format last month, along with the retirement of the IGTV brand, while the latest test of 60-second videos in Stories essentially now means that feed posts, Stories and Reels all now have the same video post length.
That means that you’ll soon be able to post full Reels in Stories, share regular video posts as Reels, etc. Essentially, all of Instagram’s video options are being brought into line, step-by-step, as the platform works to make it easier to post video content into a single stream.
Also, there is a new testing in progress for Instagram videos –
As you can see in the image above, when you record a short video in the app, Instagram will automatically post it as a Reel, while there’s also this new note on the composer screen:
“Your video may appear in Reels, it can also be seen on your profile and in your followers’ feeds.”
So all of your videos can be displayed in the same places – while again, some users can also share the same in Stories, bringing everything into a larger pool of Instagram video posts.
In the words of CEO Mark Zuckerberg –
“Historically, young adults have been a strong base, and that’s important because they are the future. But over the last decade, as the audience that uses our apps has expanded so much and we’ve focused on serving everyone, our services have gotten dialed to be best for the most people who use them rather than specifically for young adults. And during this period, competition has also gotten more intense, especially with Apple’s iMessage growing in popularity and more recently the rise of TikTok, which is one of the most effective competitors that we have ever faced.”
“…this will involve tradeoffs in our products and it will likely mean that the rest of our community will grow more slowly than it otherwise would have. But it should also mean that our services become stronger for young adults.”
With all these changes coming to Instagram videos and UI, its time to shuffle your social media strategy for 2022.
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