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Is Snapchat Growing? YES! & Like How!

Is Snapchat Growing

Marketers often ponder on this question – “Is Snapchat Growing”? Well, hold on! Yes, and Snapchat has added 13 million more users in Q1, 2022.

Have a look at the screenshot below –

Is Snapchat growing? – YES!

As you can see above, majority of the growth has come from the ‘Rest of The World’ category, and seemingly, India has the most massive growth.

That’s become an increasingly important focus for Snap, and indeed, all social media platforms, with India’s massive population offering a big opportunity for reach and growth, especially as the region’s digital evolution continues.

In terms of usage trends, Snap says that it‘s continued to see rising interest in its AR tools, with over 250 million Snapchatters now engaging with its AR elements every day. Over 250,000 creators have also now built more than 2.5 million Lenses via its Lens Studio and other creation initiatives, while Snap also notes that users ‘played with Lenses created by our community more than twice as much this quarter when compared to Q1 2021’.

What Snapchat founder has to say –

“We are very excited about the long-term potential of Spotlight. While still early in its growth and evolution, we’re pleased with the engagement we’re seeing, with total time spent growing 230% year-over-year. We observed a 350% increase in the number of Spotlight submissions using creative tools or Lenses compared with Q1 2021.”

In terms of revenue, Snapchat saw a 38% year-over-year increase in revenue intake, reaching $1.06 billion for the quarter.

A key revenue highlight for the quarter was Snap’s Dynamic Ads, which enable advertisers to upload their product catalog, from which Snap’s system can then match users with the most relevant product and ad formats based on user interests. Look at the screenshot below –

There’s no doubt that Snapchat is the AR leader at this point in time. Let’s see what the future holds for Snapchat.

Is Snapchat growing? Yes! & you can read the full report here.

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