There’s this new e-Commerce integration coming to WhatsApp, called ‘JioMart’, which will enable Indian WhatsApp users to browse and shop within the WhatsApp UI.
JioMart is essentially an online shopping platform within WhatsApp, which will help Meta expand its eCommerce push in the world’s second most populous nation.
In the words of Meta –
Here’s what Mukesh Ambani said about the partnership –
“Our vision is to propel India as the world’s leading digital society. When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian. One example of an innovative customer experience that we are proud of developing is the first ever end-to-end shopping experience with JioMart on WhatsApp. The JioMart on WhatsApp experience furthers our commitment of enabling a simple and convenient way of online shopping to millions of Indians.”
Meta is investing $6 billion or INR 4,76,99,58,00,000.00 (you can take you time to count! 😜)
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