LinkedIn predicts that the job skills for social media marketers are rapidly evolving! So much so, that half of what you’re an expert in today could soon be irrelevant.
This insight is based on research reports and data discovery tools released by LinkedIn within its Workforce data center, which aggregates user data to help paint a clear picture of how the global workforce has transformed over the past few years.
The job of a social media director requires a general understanding of digital brand management and public relations, with social media strategy being the key focus and skill to develop. Although the purpose of this role remains the same, we can see here how priorities are shifting along with changing consumer expectations and our overall social climate.
Below is an infographic which shows Job Skills For Social Media Marketers Are Rapidly Evolving –
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