LinkedIn has aded more video ad options, including “First Impression Ads,” which offer more opportunity to grab attention, as well as expanded CTV Ads capabilities.
First off, on First Impression Ads. Much like the takeover-style options offered on other platforms, LinkedIn’s First Impression Ads are a full-screen, vertical video format for single-day campaigns, which ensures that your promotion is the first ad that a target member sees on a given day.
As you can see in this example below, when a user logs in and scrolls through their feed, your video ad will be the first one shown near the top of the listing, giving you immediate, upfront exposure in the app.
In the words of LinkedIn –
Finally, LinkedIn’s also partnering with Adobe to enable streamlined video content creation within Adobe Express.
Adobe Express will now include LinkedIn-optimized video templates, providing more ways to ensure your promotions look their best in the app.
Why is LinkedIn focussing so much on Video Ad –
According to LinkedIn’s latest B2B Marketing Sentiment survey, 91% percent of B2B marketers say grabbing audience attention is their biggest worry , while 66% think that if they don’t invest in video this year, they’ll lose out to competitors.
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