LinkedIn Launches Direct Messages

LinkedIn Launches Direct Messages

With more and more conversation shifting to DM’s or Direct Messages, LinkedIn has launched direct messages for business profiles or company pages.

As you can see in this example below, now, users will be able to DM a Company Page, and start a conversation in the app, with Page admins able to respond as the Page, providing another engagement option.

LinkedIn Launches Direct Messages

In the words of LinkedIn –

“With Pages Messaging, members can reach out to brands through a one-to-one message, which has previously only been available for member-to-member interactions, about topics like products and services, business opportunities and more. Organizations will have a dedicated inbox so that they can manage these two-way conversations and prioritize inquiries that matter most to their business.”

LinkedIn says that over 63 million companies are actively posting to their Company Pages in the app, which underlines the potential of Page messaging as a connection and engagement option, and it could facilitate all new types of direct interactions, and spark new opportunities.

LinkedIn Direct Messages will be rolled out from this week itself globally.


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