LinkedIn is making the platform more fruitful for marketers by publishing a new guide for Revenue Attribution Report.
What is Revenue Attribution Report On LinkedIn?
Revenue Attribution Report is an advanced reporting tool that was launched in 2023 that provides more specific insight into the results that your campaigns are actually driving in the app. It provides an overview of your full campaign performance by syncing your CRM data with LinkedIn’s Business Manager. That then gives you more insight into actual ROI and performance, as opposed to more vague top-end metrics that are generally provided by platform analytics.
Key highlights from LinkedIn’s Revenue Attribution Report –
First off, the report looks at how to set-up the report, and how to connect your CRM data into the system.
The guide also provides a full overview of the data available in the report, and how you can use it to measure performance.
It also explains how the report displays the available data, and how you can switch to certain touchpoints and engagements to better track performance.
The guide also looks at how the report can provide insight at account and campaign level, and provide insight over defined time ranges.
You do have to connect your CRM, which some may be hesitant to do. But if you’re looking to maximize your LinkedIn marketing, it may be worth a look.
You can download LinkedIn’s “Revenue Attribution Report” guide here.
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