As part of Microsoft’s Q1 2024 update, the tech giant has once again reported that LinkedIn is seeing “record levels of engagement”among its now 985 million members.
As you can see in this highlight panel below, overall LinkedIn sessions increased 12% in the period, reaching new record highs. Though I don’t know whether that’s accurate, because as I’ve noted repeatedly, LinkedIn has shared the exact same “record levels of engagement” summary note every quarter (except one) since 2018.
The individual stats listed in this map add up to 723 million, and given that LinkedIn exited China back in May, where it had 59 million members, it seems unusual that its growth momentum has not been impacted at all by the removal of those 59 million profiles.
For context, here’s what the LinkedIn map looked like when it had 930 million members, with China included:
Microsoft says that LinkedIn membership growth has accelerated each quarter for two years in a row, with its latest boost in engagement coming as a result of its increased implementation of AI, and expanded knowledge-sharing on the platform.
So it seems like LinkedIn is on the right track, and that its AI focus, in particular, is driving more interest.
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