LinkedIn has rolled out sponsored newsletters, providing another way for brands to generate leads from their LinkedIn content.
LinkedIn launched sponsored articles back in January, which enables brands to both promote and gate their posted content in the app.
So now, if you’re creating a newsletter within the app, you can use that as a broader lead gen tool, providing more ways to both expand your reach, and generate more info for your future outreach.
In the words of LinkedIn –
LinkedIn has seen 47% increase in engagement with sponsored newsletters.
LinkedIn says that it’s rolling out sponsored newsletter articles over time, so if you don’t have access to the option yet, it’s coming soon.
Sponsored Newsletters Sponsored Newsletters Sponsored Newsletters
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