In the times that we are living, LinkedIn indeed promises better engagement. Hence, it would be ideal to adopt these best practices for more brand visibility on LinkedIn.
In the words of LinkedIn –
“On LinkedIn, an evolved content strategy guided by creative effectiveness begins with knowing what works best on the platform. That means getting an up-to-date view of best practices, thinking strategically about your approach, and partnering with vetted experts and integrated solution providers.”
The 13-page guide includes key notes on how to go about each of these aspects, including pointers on building an effective content strategy, and an engaging presence through your posts: look at the stats below, driving emotional response is key, as it’s that psychological reaction that prompts people to want to comment or share, to interact with content, as opposed to just reading/viewing it.
LinkedIn also includes pointers on building a ‘brand-to-demand’ approach, developing thought leadership, as well as key best practices for LinkedIn feed-optimised content:
The complete guide on best practices for more brand visibility can be downloaded here.
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