LinkedIn is testing a new subscription option, namely, LinkedIn Premium Company Pages.
With LinkedIn Premium Company Pages, LinkedIn’s experimenting with a new way for brands to stand out in the app, with a range of dedicated features that will only be available for paying brands.
Those features, thus far, include:
- Custom call-to-action (CTA) button – Brands will be able to choose a custom name for the CTA button displayed on their page, which will link through to whatever URL they choose.
- Who’s visited my Page – Like Premium individual members, Company Pages will also be able to get a listing of people who’ve visited their presence, as opposed to only demographic overviews for regular company pages.
- Custom testimonial – Premium Company Pages will be able to feature a testimonial or quote from a client, as well as an optional image at the top of your LinkedIn Page
- AI-powered post writing assistance – The tool, LinkedIn says, is designed to help you compose a first draft of your Company Page updates, which you can then refine. But many will no doubt use this to create updates for them.
- Auto-invite engaged members to follow your Page – People who engage with your company content will be automatically invited to follow your page, helping you grow your audience with less effort.
- A LinkedIn Premium logo on your Page – Finally, you’ll get an icon, like a checkmark, to display that you are a LinkedIn Premium page.
LinkedIn testing Premium Company Page subscription with AI-assisted content creation.
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