LinkedIn verification for rolled our for individual profiles last year. Now, LinkedIn Verification is available for Company pages as well.
As you can see in the example below, approved company pages will now get a gray verification tick in the app, which confirms that the company has passed LinkedIn’s checks for identity and authenticity, covering various parameters.
In the words of LinkedIn –
The process essentially sees LinkedIn verifying pages based on the information that they’ve listed in the app.
The factors it’s looking at include:
- Accuracy of certain data points on the Page (example: location, website URL)
- Active Page admin presence
- Page is claimed (not a Listing Page)
- Compliance with LinkedIn policies
For LinkedIn Verification, you can join the waitlist and LinkedIn will approve the pages at it’s own discretion.
So, is it a valuable addition?
Well, yes, because any type of additional checking and confirmation acts as an assurance for users in confirming that they are interacting with official representatives. In that sense, the badge likely carries some weight, but I also suspect that any people won’t even know what the badge is, at least for some time.
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