Instagram has announced the removal of live shopping on Instagram.
Today, TechCrunch has reported that Meta is abandoning its live shopping push on Instagram, after pulling out of live shopping on Facebook in August last year.
If the words of TechCrunch:
“Starting on March 16, 2023, Instagram users will no longer be able to tag products while livestreaming – a capability that has been broadly available to U.S. businesses and creators since 2020.”
Live shopping has been huge in China, bringing in close to $400 billion in the region in 2022 alone, which is equivalent to almost half of all eCommerce spending in the US last year. Live-stream commerce has also proven increasingly popular among younger audiences, with users aged 27 and under seeing the fastest adoption of live-stream spending.
Live Shopping on Instagram has been removed from all regions.
Live Shopping On Instagram Live Shopping On Instagram Live Shopping On Instagram
How did you find this article, please leave your comments below. Your comments inspire us to curate better content day-by-day. Also, if you want to learn more about Digital Marketing and the services, that we offer, please do visit our website, made with a lot of love and research in the realm of Digital Marketing.
If you like our content, please follow us on Instagram.
Lights.Camera.Social is a full fledged Digital Creative Agency offering the following services –
- Social Media Marketing
- Search Engine Optimisation
- Email Marketing
- SMS Marketing
- Website design and development
- Branding
- Pay Per Click Advertising
- Digital Strategy
- Content curation & Marketing
For more details, please email us at hi@lightscamerasocial.com