It might come as a shocker but, longer Instagram Reels do not work any longer.
According to Instagram’s content team, posting Reels longer than 90 seconds can actually hurt your reach in the app.
And as reported by The Information’s Kaya Yurieff, Mosseri and the IG team presented some slides which stated that Reels that are longer than 90 seconds can hurt distribution.
As you can see in this overview above, most of the notes are fairly generic, and the same as what you’ve likely read many times before (generate authentic engagement, post at the right times, etc.).
Longer Instagram Reels which are longer than 90 seconds have limited distribution, as per Instagram.
Longer Instagram Reels Longer Instagram Reels Longer Instagram Reels
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