Instagram is on the way to improvise, or introduce something new almost every week. This week, it’s the Lunar New Year and the introduction for instagram new stickers. Along with that, a customer AR effect.
As you can see above, the new stickers commemorate the Year of the Tiger. The stickers provide a simple way to mark the event, which will be celebrated from January 31st to February 15th.
In addition to this, Instagram has also added a #MyLNY2022 AR effect, which provides another way to engage with the celebration. There’s actually a range of Lunar New Year effects available in the app, which you can find by using the search option at the end of the effects carousel.
In the words of Instagram chief, Adam Mosseri –
“When it comes to celebrating cultural moments, we want to be a platform where creators showcase their work.”
Since Instagram is facing tough competition for it’s younger social media sibling, TikTok, Instagram is looking out for different ways to make it’s app alluring to more and more customers. To to this, Instagram is more focussed towards showcasing creativity of various artists.
These Lunar New Year tools showcase the art of some creators, but the larger vision for Instagram is that it may be better placed to provide a platform for more artists in the same way, which could help it regain its momentum in the face of the TikTok challenge.
Check Lunar New Year stickers on the Instagram app.
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