There is a petition trending on Change.org – ‘Make Instagram Instagram Again’. Till date more than 70000 people have signed. this petition.
After both Kylie Jenner and Kim Kardashian shared their support for a campaign which calls for Instagram to ‘stop trying to be TikTok’, in response to its latest algorithm and feed changes, Instagram chief Adam Mosseri has posted a reply, in which he explains several aspects of concern among the IG community.
Instagram Chief Adam Mosseri has covering the following 3 items in his video –
- The full screen feed – Mosseri reminds users that this is currently only in test mode, and that it’s ‘not yet good’, and certainly not good enough to get a full rollout to all users at this stage.
- The shift to video – Mosseri says that while video has inevitably become more of a focus for the app, photos remain a key element, and ‘part of our heritage’. Photos are the key focus of the Change.org campaign which Jenner and Kardashian have supported in their posts, with users calling for Instagram to revert back to putting more focus on photo posts from friends in the main feed.
- Recommendations in-stream – Mosseri also addresses the increase of recommended posts in your Home feed, which are posts from people and pages that you don’t follow, interspersed between the posts that you’ve directly chosen to see. Mosseri says that Instagram’s committed to showing people more content that they might like as this is ‘one of the most effective and important ways to help creators reach more people’.
‘Make Instagram Instagram Again’ petition rose to fame when the Kardashians started endorsing it. Kylie and Kim having a combined 686 million followers on IG alone!
In the video, however, Mosseri didn’t accept the fact that Instagram is trying to be TikTok. Instead he said that the changes have been driven by broader usage and behavioural shifts, which have, of course, been influenced by TikTok, at least to some degree. But that’s not the primary driver of IG’s strategy.
The petition ‘Make Instagram Instagram Again’ can be viewed and signed here.
Following are some of the key points of the petition –
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