Meta has added lots of AI tools for advertisers to help advertisers maximize the performance of their campaigns.
In the words of Meta –
“To help each business grow profitably we continue to invest in AI models like Andromeda that analyze tens of millions of ads and find the right message for the right person at the right time, making the most efficient use of advertising spend. Now, we’re also introducing new tools and placements that can be used with the AI-powered Advantage+ sales campaigns to maximize performance, giving our ad systems more options while driving sales online and in-store.”
Updates regarding AI Tools For Advertisers –
First off, Meta’s expanding its Advantage+ Catalog ads to partnership promotions, providing another way to reach audiences by collaborating with influencers.
“With this feature a fashion brand could choose to highlight jackets from their spring collection and give our system the option to serve a dress that we think a shopper might also be interested in. In initial tests, advertisers saw a 14% increase in ROAS when using this optimization on average.”
Meta’s also trying out a Google-style AI model display for clothing, which will show how different items look on different sized, AI-generated characters.
Meta’s also adding a streamlined check-out process for its Advantage+ Shop Ads, which will enable advertisers to gather contact info and other details within the sequence.
Aside from AI updates, Meta’s also testing expanding access to its location-based ad extensions, which display local stores that have the advertised item in stock.
Also coming soon, ads in Facebook notifications:
“This spring, we’ll begin to test ads in notifications on Facebook. This new placement will give advertisers a new place to engage people and drive discovery and reconsideration for their products.”
Meta’s also going to give advertisers the capacity to request a users’ email info to apply promo codes from promotion ads.
Finally, Meta’s also making site links available within Instagram promotions.
“Site links allow marketers to highlight multiple landing pages in a single image or video ad, helping people navigate to the content they’re most interested in. By adding site links to ads marketers have realized a 4.5% decrease in CPA on Facebook Feed and a 3% increase in click-through rates.”
Very interesting updates indeed!
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