In order to increase the engagement rate on Facebook, Meta has added ‘Community Chats’ on Messenger, that’ll facilitate topic-based discussion groups within Messenger.
In the words of Meta –
Meta CEO, Mark Zuckerberg said –
“Most people use feeds to discover content and use messaging for deeper connections. We’re building Community Chats as a new way to connect with people who share your interests.”
“Admins can start a chat for group members around a specific topic, an event chat for an outing or meetup, a view-only broadcast chat for admins to announce group-wide updates and an admin-only chat to collaborate with admins and moderators. Admins can also create audio channels so group members can share live commentary or receive real-time support.”
Community chats on Messenger may provide a temporary boost, but, its not a long term solution.
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