Meta has added some improved and new tools for Reels creators, some of these could be particularly appealing, with Meta even offering increased reach and exposure as a reward for posting.
First off, Meta’s adding a new A/B testing option for Reels creators, so you can experiment with the best approaches to your content.
As you can see in this example below, Reels creators will be able to text four different versions of each Reel, with alternative captions and/or thumbnail images. The system will then distribute each version to a subset of your initial audience, with the winner determined based on which variation sees the most engagement after 30 minutes.
You’ll also be able to see the full results of your test, so that you can learn from what worked, and what didn’t.
On another front, Meta’s also added a new way to create Reels from your existing video clips. As you can see in the sequence below, now, when creating a Reels, you’ll be able to select “Your content” as a source, which will then let you choose from your existing videos. You can then trim and edit your clips into the Reels format, providing another way to create Reels clips.
Meta’s also rolling out a new “Achievements hub” in its Professional Dashboard, which will display creators’ various achievements in one place.
“Creators who are 18+ that finish all Progression levels can become eligible to get increased visibility in Feed or have the Rising Creator label featured on their page or profile – both of which may help you get discovered more easily.”
Meta’s also rolling out new account highlights cards, so you can more easily see how your content is performing over time.
We have added the most relevant information updates from the article. Please click on the link below to read the complete article by Meta.
All new tools for Reels Creators can be read here.
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