Meta Announces Expanded Brand Safety Tools

Meta Announces Expanded Brand Safety Tools

Meta has announced new and updates brand safety tools and placement tools for its ads, which will help brands manage how their promotions are shown across both Facebook and Instagram.

First off, Meta’s launched a live test of the capacity to deactivate comments on ads before publishing, providing more control over how your promotions are displayed in the app.

In this example below, those in the test will be able to switch off comments on their ads within the ad setup process, with your options being either no comments, or open to all.

In the words of Meta –

Meta’s also rolling out additional ad placement controls, to ensure that brands can manage where their promotions are displayed in its apps.

Meta says that businesses will be able to upload a list of any public profiles on which they don’t want their ads to appear.

Meta’s also updating its Brand Safety and Suitability Center with enhanced listings that will better enable brands to control where and how their promotions are displayed.

The enhanced display will make it easier for advertisers to manage each element of their ad placement, which will once again provide more control over how your promotions appear in Meta’s apps.

Good updates indeed!

These updated Brand Safety Tools will be available to users globally.


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