Meta Announces New Creator Monetisation Tools

Creator Monetisation Tools

As a part of it’s creative week, Meta has announced new creator monetisation tools, and some more new tools to facilitate creation and selling of NFTs.

Creative week at Meta

Instagram’s making fan subscriptions available to all eligible creators in the US, which will enable a lot more people to monetize their Instagram audience via direct, ongoing support from their communities. See image below.

New Creator Monetisation Tools

With subscriptions, creators (with over 10k followers) are able to charge a monthly fee – between $0.99 and $99.99 – which then gives paying members access to subscribers-only live-streams, subscribers-only posts and Stories and badges in comment streams to help creators identify their supporters.


Meta’s also launching new gifts in Instagram Reels, which will enable viewers to send virtual Gifts to Reels creators, which then allocate the cost of that gift as a donation.

New Creator Monetisation Tools

Meta’s looking to lean further into NFTs and digital art, via a new process which will enable users to both create and sell NFTs within Instagram.

Meta says that creators will have ’an end-to-end toolkit’ to facilitate NFT trading, with fans and collectors able to purchase digital collectibles directly within Instagram.

New Creator Monetisation Tools

That’s it folks! The link to Meta’s creative week is here.

New Creator Monetisation Tools might assist Meta in collecting back the audience swayed towards TikTok. In the long run, maybe!


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