Meta has announced some new reels ad options to help more businesses tap into the popularity of the format.
First off, Meta’s expanding its Reels advertising options, with more brands now able to access the option. Meta first launched ads on Reels last year, and it’s gradually expanding the program to more creators and ad formats, providing more ways for marketers to tap into the rising popularity of Reels.
Meta’s also bringing app promotion ads to Reels, on both Facebook and IG, adding another consideration for Reels promotions. See image below.
Meta’s also testing music optimization in Facebook Reels, in order to provide more creative and engaging tools for single image Reels ads. As you can see in this example, the process, when selected, will be able to automatically apply free music from Meta’s Sound Collection library to your single image ad.
If you have’t considered Reels yet, these new Reels ad options are surely worth a try!
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