Meta has announced some new video features for Facebook, as it continues to evolve from a social app into an entertainment platform, in line with broader industry trends.
Below are the New Video Features for Facebook –
First off, Meta’s renaming its ‘Watch’ tab to ‘Video’, which is more representative of the platform’s expanded video offerings, beyond its dedicated programming in the original Watch feed.
In the words of Meta –
“The Video tab, previously known as Facebook Watch, is now the one-stop shop for everything video on Facebook, including Reels, long-form and Live content. The Video tab will look familiar – you can scroll vertically through a personalized feed that recommends all types of video content – but will also feature new horizontal-scroll reels sections that highlight recommended reels, so you can quickly jump into short-form video.”
Meta’s also redesigned its video Explore elements, in order to better highlight popular video topics.
As you can see in the example below, the updated video Explore will highlight trending topics for each user, via a mix of human curation and machine learning. That, ideally, will get more people spending more time scrolling through the video feed, and discovering more top-performing content of relevance to them.
Meta’s also looking to facilitate more short-form video creation, by integrating the Reels editing tools into the main feed.
Finally, Meta’s also adding the ability to view and write comments on Instagram Reels that have been recommended to you on Facebook, without needing to switch between apps.
New Video Features for Facebook New Video Features for Facebook New Video Features for Facebook
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