With plethora of generative AI features coming on social media platforms, Meta is testing more and more of such generative AI features, in varying forms, across WhatsApp, Instagram and Messenger.
As reported by TechCrunch, late last week, Meta confirmed that it’s expanding its test of its AI assistant tool to users in India and parts of Africa, as it looks to become a leading AI player in these markets.
The chatbot, powered by Meta’s Llama LLM, provides what’s now become a basic AI assistant offering, able to provide responses to conversational queries, and generate images in-stream. It’s essentially Meta’s answer to ChatGPT, though given the ubiquity of ChatGPT as the best-known conversational AI engine in Western markets, it’s going to be difficult for Meta to drive significant take-up of its in-stream AI tools.
ChatGPT is the most popular AI chatbot in India as well, but WhatsApp is the most dominant app, with over 500 million users. Instagram also has 360 million Indian users, and Meta will be hoping that its expanded local market presence will make its chatbot tools a more popular offering, helping it to stake its claim as an AI leader in the region.
Meta’s also testing an AI chatbot in search to help you find content related to any topic: As you can see in this example below, as a complement within search, Meta’s AI tools could help you find more relevant content matches in-stream.
Back in 2013, Meta launched “Graph Search”, which was a more rudimentary form of conversational discovery, built into Facebook.
As you can see in the example below, with Graph Search, you could enter queries like “People who like things that I like”, and the system would display users with similar interests, as per the detail on their Facebook profile.
All these generative AI features will soon be integrated with all of Meta’s services.
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