Meta has received a notice from Consumer Protection Cooperation Network (CPC) in Europe regarding it’s ad-free subscription offering, which, CPC says is currently misleading.
Last November, Meta launched its ad-free subscription package in Europe, which enables EU users to pay a monthly fee in order to opt out of both ads and data tracking, which is in line with new EU permission requirements.\
But immediately, privacy advocates raised concerns with the scheme, suggesting that Meta was forcing people to pay for an offering that should be made available for free.
After investigation, earlier this month, the EU Commission ruled that Meta’s ad-free subscription plan does indeed fail to comply with the Digital Markets Act (DMA), and has given the company the opportunity to respond before facing potential fines over the program.
And now, the CPC has found, through a separate investigation, that Meta’s ad-free package does not clarify the process enough for users.
Here’s what CPC has to say for Meta Policies –
Meta now has until September 1st 2024 to reply to CPC’s notice.
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