Meta Launches RAY-BAN Stories!

RAY-BAN Stories

It might not be the gadget of the year, but Ray-Ban stories smart glasses are sure to create a stir.

Meta has announced that its camera-equipped glasses will be made available in four new regions.

In the words of Meta –

“We’re excited to announce that we’re rolling out Ray-Ban Stories, our first-ever smart glasses, launched last year in partnership with EssilorLuxottica, in four new countries. Starting at €329, Ray-Ban Stories will be available online and in select retail stores in Spain, Austria, and Belgium beginning March 17, and in France beginning April 14.”

Ray-Ban Stories was initially launched on September 14, 2021

Ray-Ban stories enables the wearer to record what they’re seeing at any given time by tapping a button on the top of the arm.

Meta’s also adding new color and lens variations, including Transitions lenses, incorporating more stylistic elements.

Which is coming. AR glasses will be commercially available, some time soon, and that’ll spark a major push for the next wave of integrations, ads, improvements, features, etc.

Ray Ban Stories are not an essential consideration as yet, but this is another small step towards the next stage of digital connection.


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