This is awesome! Facebook is currently doing AB testing for Reels, an automated process that will help you optimize the performance of Reels posted by a business page, by experimenting with different variations of the content, without you doing a thing.
As you can see in this example below, posted by Radu Oncescu, some Facebook Page managers are being prompted to try out “Auto A/B” testing within the Reels posting flow, which will create variations of your Reel and sample them with audience segments.
In the words of Meta –
Meta also added caption A/B testing for Reels creators last November, which is a similar, but more manual variation of the same.
Well, if Meta AB Testing For Reels works good, it is indeed worth a try!
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