Meta Plans AB Testing For Reels

AB Testing For Reels

This is awesome! Facebook is currently doing AB testing for Reels, an automated process that will help you optimize the performance of Reels posted by a business page, by experimenting with different variations of the content, without you doing a thing.

As you can see in this example below, posted by Radu Oncescu, some Facebook Page managers are being prompted to try out “Auto A/B” testing within the Reels posting flow, which will create variations of your Reel and sample them with audience segments.

In the words of Meta –

Meta also added caption A/B testing for Reels creators last November, which is a similar, but more manual variation of the same.

Well, if Meta AB Testing For Reels works good, it is indeed worth a try!


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