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Meta Plans To Charge $14 For Ad-Free Instagram

Ad-Free Instagram

Meta a proposed a $14 per month charge for an ad-free Instagram or Facebook.

The Wall Street Journal has now detailed the proposed pricing for these new options, based on a proposal that Meta submitted to E.U. officials last month.

In other words, Meta’s concerned that if it has to show users untargeted ads, that’ll lead to a lesser user experience, which will impact overall usage. And as such, a subscription-based, ad-free version could be a better alternative, even if it would be a drastic shift.

Based on Meta’s most recent performance update, Meta currently generates $US17.88 per quarter from each E.U. user, based on ad exposure on Facebook alone.

That equates to at least $US6 per month that Meta would need to replace, per user, if they were to opt-out of seeing ads on Facebook alone, while Meta also needs to weigh up how a monthly charge would impact future earnings potential from ads, based on both how many users sign-up for its ad-free option, and how long it keeps its pricing steady.

Would people pay nearly $14 a month to use Ad-Free Instagram on their phones without ads? How about nearly $17 a month for Instagram plus Facebook—but on desktop? 

Meta has told regulators it hopes to roll out the plan—which it calls SNA, or subscription no ads—in coming months for European users. It would give users the choice between continuing to access Instagram and Facebook free with personalized ads, or paying for versions of the services without any ads, people familiar with the proposal said. 

Ad-Free Instagram. Ad-Free Instagram. Ad-Free Instagram Ad-Free Instagram

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