Meta has rolled out new tools for creators, including facebook reels templates, analytics, ad tools and more.
First off, on Reels, which is Meta’s fastest-growing content format. In order to help Facebook creators maximize their Reels creation efforts, Meta’s launching a new ‘Inspiration Hub’ in the Facebook Professional Dashboard which will highlight top Reels trends, with data on the most popular hashtags, topics, and music at any given time.
The new insights are similar to TikTok’s trend notes in its Creative Center, providing more info on the top trends and shifts that you may want to consider tapping into to maximize your Reels performance.
Meta’s also integrating its Reels text, audio, and music options into a single editing window on the Facebook mobile app, which will make it easier to place your creative elements exactly where you like in the clip.
As you can see in the example below, the various content tracks will be displayed in a stacked format, so you can more easily shift each around to better suit your needs.
Meta’s also updating its Professional Account prompts to help more creators maximize their Facebook presence, while it’s also added a daily checklist for Professional Mode users, which will provide direct actions to help grow your following.
In the words of Meta –
“In the coming weeks, we’ll also roll out new metrics on Professional Dashboard that will show creators how their accounts are performing at a more granular level, including levels of interaction and consumption by format, as well as by followers and non-followers across all of their content. In addition to net followers, creators will see how many followers they gained and lost in a specific time frame.”
“Cross-posted content on Facebook will show the linked Facebook handles of the creator and tagged business partner, along with the Paid Partnership label. On Facebook, we’ve also reduced partnership ads eligibility requirements, so that creators on Pages can give their brand partners permission to run ads from their Facebook page. These ads also tag the brand partner, bringing more reach and scale to their collaborations.”
Meta’s also expanding its Performance Bonus Program, with more creators set to be invited to participate in the Reels revenue share offering.
The Performance Bonus Program enables creators to earn revenue based on interactions with public Facebook posts, excluding Reels and Stories.The program is currently invite-only, and more creators will now be invited into the scheme, as Meta looks to drive more incentive for engagement.
You can read the complete report for New Tools For Creators here.
New Tools For Creators New Tools For Creators New Tools For Creators New Tools For Creators
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