As Meta makes changes to it’s algorithms, it has released some tips to maximise ad performance as per the new metrics. The tips have been listed under ‘The Performance 5 framework for growth’
Here’s a summary on tips to maximise ad performance –
“When an advertiser starts an ad campaign on our platform, the campaign goes through a learning phase where our delivery system explores which audiences and placements are best for your ad. And as we continue to invest in AI to help advertisers see increased performance of their ads investment, account simplification becomes critical so that the recommendations our AI proposes continues to improve with a larger set of inputs.”
“With Meta’s Advantage suite of products marketers can automate their entire setup through tools like Advantage+ shopping campaigns or the audience, creative and placement of their ad. Today, our own research shows that nearly all of our advertisers are already using at least one Meta Advantage product – demonstrating that these tools offer real value, at scale, to marketers.”
“By constantly developing and refining their ad creative, marketers can use creative as a new approach to targeting with distinct messages that resonate with different customer needs or interests.”
“By using the Conversions API businesses can create a direct connection between their marketing data and Meta to improve campaign performance and measurement. In addition to implementing the Conversions API we recommend that marketers maintain high quality event matching to ensure that they can identify Meta accounts that complete an action.”
“We recommend that businesses use Conversion Lift to measure the incremental impact of ads, marketing mix modeling to quantify the value of your results, and A/B testing to compare the efficacy of different strategies.”
Tips To Maximise Ad Performance Tips To Maximise Ad Performance Tips To Maximise Ad Performance
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