Meta has unveiled a range of new ad updates at the NewFronts 2025, including improved creator collaboration tools.
First off, Instagram’s now testing out Reels trending ads, which will enable brands to display their promotions alongside trending Reels content.
In the words of Meta –
“Brands may choose to run their ads next to overall top trending Reels or top trending topical lineups such as beauty, sports, and more content lineups in the future.”
Trending content is also the focus of Meta’s latest update to its Creator Marketplace hub, which is getting its own trends display in-stream.
“Trends leverages AI to identify topics that are trending on Instagram Reels, we then rank the trends based on a variety of metrics and showcase relevant reels content along with recommended creators.”
In addition to this, Meta’s also adding more indicators on creator profiles in Creator Marketplace, show how their past brand collaborations have performed.
Meta’s also announced an update to its Partnership Ads that will enable brands to display their brand handle or not on Partnership promotions.
Meta’s also testing Facebook Live Partnership ads, with an option to boost user-generated content, “so advertisers can boost live videos in partnership with creators as a partnership ad.”
“Soon, a small number of advertisers will test 16:9 or 1:1 video ad creative delivered in between pieces of organic content in Threads feed to offer businesses a new way to engage with their audience.”
Finally, Meta’s rolling out AI-powered video expansion on Facebook Reels, which will automatically adjust your video creative assets by generating “unseen pixels” in each video frame to expand the aspect ratio.
You can read more about Meta’s NewFronts 2025 announcements here.
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