As Meta continues to develop Metaverse, it’s adding some new creator monetisation options, including new metaverse and Web3-aligned options.
Meta’s testing a new Creator Marketplace on Instagram, where creators will be able to get discovered by brands for potential partnership opportunities.
As you can see in the first screenshot below, the new Creator Marketplace will enable creators to list their interests and the types of content that they want to create, which will then help brands find potential matches for their campaigns.
Meta’s also expanding its Reels Play Bonus program to more creators on Facebook, which will also soon enable creators to cross-post their Instagram Reels to Facebook and monetise them within both apps.
Meta’s also expanding its Facebook Stars (Facebook Stars are essentially a virtual currency that can be purchased in various bundles, which then enables Facebook users to allocate them to creators via live-streams) creator donation process to all eligible creators ‘so that more people can start earning from their Reels, live, or VOD videos’.
Meta has also begun expanding Stars to Reels as well, which will eventually open up more opportunities for more creators to earn through the program.
After launching an initial test of NFT display options on Instagram back in May, Meta is now expanding the test pool for the option, while it’s also planning to bring NFT display to Facebook as well, ‘starting with a small group of US creators’.
Meta’s New Creator Monetisation options will fuel up the Metaverse.
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