Just before we end 2022, Instagram chief, Adam Mosseri outlines Instagram focus areas for 2023.
In the year 2022, Instagram achieved the milestone of 2 billion monthly active users, but, at the same time, a rival came into picture, a.k.a., TikTok!
Ultimately, however, the numbers tell the tale, and right now, Instagram remains a critical consideration for most marketers, by sheer size alone. And with that in mind, it’s important to understand where the platform is headed, and what’s coming next for the Meta-owned app.
There’s no doubt that Instagram has copied TikTok, especially when it comes to short term video, but, taking inspiration is sometimes nice! Now, what’s up for 2023?
Which are Instagram Focus Areas For 2023, as per Mosseri?
In a nutshell,
1. Inspire people to be creative
Mosseri says that this is a fundamental on which Instagram was born ‘with those amazing photo filters and crazy frames back in the day’. Pretty sure the ‘crazy’ features he’s referring to actually came from Snapchat – but Instagram was the first major platform to implement different filters and overlays for images, in order to customize your image posts.
Along those lines, you can expect to see Instagram adding in more visual customsation and editing tools, with, I’d hazard a guess, more specific focus on AR creation, and integrating 3D objects and experiences in the app.
2. Help people discover things they love
Meta chief Mark Zuckerberg noted back in July that just over 15% of the content in Instagram feeds was being delivered via its AI recommendation engine, and that he expected to see this ‘more than double’ by the end of 2023.
This is both a major opportunity and a major risk for IG, because in order to do this, it needs to shift user behavior away from what they know and love (seeing the latest posts from people and profiles that they’ve chosen to follow) and into a new, TikTok-like experience, which is no longer geared around your own curated social graph.
3. Spark connections between people
Instagram’s been looking to feed into this with new additions like ‘Notes’, which enables users to share a conversation prompt in a Stories-like bubble above your Direct inbox.
The idea is that this will help to trigger new conversations and engagement opportunities in the app, which, as Mosseri says, could help IG differentiate itself from other apps by building for engagement around content, as opposed to just focusing on the content itself.
That’s it folks!
For 2023, Instagram is looking. for ideas and opportunities to guide more people/marketers to succeed on the app. After all, it was the second social media id on the block, after FB, and needs to retain that prodigy!
Instagram Focus Areas For 2023 Instagram Focus Areas For 2023
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